Fractional CFO

The most important financial dashboard is the one you trust

Dashboards fail for two reasons: they show too much, and they only look backward. A useful dashboard is small, forward-looking, and refreshed on a schedule you can rely on.

If a dashboard does not change what you do this week, it is decoration.

The problem

Owners either have no dashboard or have one built by a software vendor that shows every available metric and no judgment.

Why it matters

A trusted one-page view is what replaces checking the bank balance as a management method. It is the difference between running the business and reacting to it.

How to know if you have this

  • You check the bank account to gauge business health
  • Your dashboard has more than a dozen tiles
  • Everything on it is historical
  • Nobody knows when it was last refreshed

How Advisory Motion solves it

  1. 01Design one page around cash, forward cash, margin, capacity, pipeline and decisions
  2. 02Set thresholds so the page tells you what needs attention, not just what happened
  3. 03Fix a refresh cadence and hold it
  4. 04Pair the dashboard with a short monthly working session where decisions are made
Illustrative example

Six tiles beat twenty-eight

A vendor dashboard with twenty-eight tiles went unused for a year. Six tiles with thresholds and a named owner per tile became part of the weekly leadership meeting within a month.

Illustrative composite · not a client identification

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